Outsourcing wordpress maintenance vs in-house

  • publication date
    March 25, 2026
  • time of read
    5min
  • categories
    WordPress

Outsourcing wordpress maintenance is a convenient way for agencies to make sure client’s websites are up to date, secure, and in-house team can focus on new projects and high-priority tasks

When it makes sense to outsource wordpress maintenance?

Usually outsourcing make sense for variety of situations

  1. You’re just starting to do maintenance or have an unpredictable workload.
  2. You need outside expertise to build the process in your agency, which has been tested with dozens of other agencies and hundreds of clients.
  3. You don’t want to distract the core in-house team from new builds
  4. You’re doing maintenance in-house, but know that it could be done better if you had more resources

Head-to-head comparison


Codelibry (White-label)In-House
Fast 24–48h turnaround on tasksyesyes
Compenent expertyesyes
Independent resources from new buildsYesNo, 1 person can only do either maintenance or new build
Theme updatesyesyes
Plugin updatesyesyes
Backupsyesyes
Dev time allocationyesyes
Design workyesno
Audits for upsellsyesno
Free work, if spent more time than estimatesyesno
Is 1 small project enough for hiringyesno, worload should be close to 160 hours/month to justify the full-time hire
Using your agency tools ( task manager, bug reports etc.)yesyes
Estimate accuracy98% Estimate accuracy, tested on hundreds of other clientsDepends on the each employee
Margin control100% — fixed project cost locked before work startsUnpredictable, as employee paid by da
Capacity flexibilityScale up or down instantly — no benched staff costsFixed headcount; overload or idle time both cost money
Client-facing brand100% white-label — your emails, your project toolsFull control, but you absorb all management overhead
QA qualityStructured QA: design accuracy, responsive, Safari, pre-live auditDepends on individual hire + your agency SOPs. Somebody should intoduce the rules for others to follow
Tech maintenancePlugin updates, backups, theme updates, security — includedIncluded, but time-cost per dev is high for routine tasks
Solutions libraryPre-built component library speeds up every project over timeMust be built from scratch — takes months to accumulate
Paid tool licencesACF Pro, WPML, LambdaTest — included freeAdditional annual licensing costs for each dev tool
Confidence in results?Yes, based on testimonials, reviews and social proofNo, require time to test and vet all the skills on real projects
Is it possible to schedule maintenance?yesNo – new builds may require more time so not enough time left for maintenance projects
Founder time costMinimal — works inside your system, self-directedHigh — managing a dev requires consistent oversight

Boost your agency’s billable hours with monthly audits

That’s what most agencies can’t do with an in-house team. In-house time is too valuable to waste on small maintenance plans. These plans usually include just 1 hour of development time, so you need 100+ clients to justify in-house hire

However, if spend this hour on actual audit and send a proposal to client with something like:

  • Bug Fixes,
  • UX Improvements,
  • Page Speed Optimisation plan,
  • Tech SEO audit results and actionable plan

You can get 5-10 extra billable hours per month, which makes 5x to your maintenance plan. With 100 clients, it could reach up to 500 billable hours every single month.

Compensate the lack of capacity

Selling audits, maintaining current projects, and landing new clients quickly make your agency’s capacity a bottleneck. By outsourcing routine maintenance of your existing clients – you free up resources to handle the main job:

  • Build new pages
  • Launch new websites

Share hours between your projects

A common situation that is kept as a secret in the agency world is unused retainer time. At Codelibry we understand that sometimes 1 allocated hour may be unused for some project, but if we’re talking about 30, 50 or 150 website under your agency care plan – that could add up to the solid number of hours that could be used on your behalf:

  • QA work
  • Design work
  • Development work

For any of your agency projects. Meaning if you’re outsourcing to us 100 websites for maintenance, it also means you could allocate unused hours for anything you need under agency:

  • Design new page,
  • Test and fix the bug,
  • Completely new page development

The cost-efficiency of outsourcing wordpress care plans to Codelibry

In-house hires are great, but expensive, here are some of the stats by Country:

  • The average salary for a WordPress developer in the UK is approximately £35,000–£50,000 per year as of early 2026.
  • The average gross salary in Europen Union between €35,000 and €60,000 per year
  • The average salary for a WordPress developer in the US is approximately $77,000–$84,500 per year
  • The average salary for a WordPress developer in Canada is approximately $60,000–$61,500 CAD per year
  • The average salary for a WordPress developer in Australia is approximately $83,000–$90,000 AUD per year

All of these are average numbers. Big ranges mean junior to senior roles, so I’d recommend comparing higher ranges in the table above.The actual limit for the person is 160 hours per month, and a developer can’t do 2 things in parallel. Means if you have landed 2 projects – you can do them one by one and client may be unhappy with the delivery timeline.

All of this could be beaten by outsourcing, where maintenance packages starts from 99 USD/month.

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160 hours, but on 4 devs workling in parallel
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No project = no expenses
24-48 hours turnaround time for maintenance tasks

Vitalii Omelchenko
Founder at Codelibry and WordPress enthusiast. Helping digital agencies to protect their margins and do better at website delivery.Need help with wordpress builds? Book a call using the Contact page
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FAQ

The things you may ask about outsourcing wordpress maintenance for your agency

  • If I have 25 clients - how much hours I could allocate between projects?

    Each maintenance package includes at least 1 hour of dev work, so you could allocate 25 hours if no dev is required this month. However, realistically, it makes more sense to use some time on audits to up-sell extra work for your agency.

    The unused hours after that are calculated every month and that’s the time you could allocate to any other/extra work for your agency ( design, qa, development )

  • What's included in the maintenance plan?

    The basic plan includes:

    • Backups
    • Theme updates
    • Plugin updates
    • Monthly audits for up-sells
    • PHP updates and template fixes
    • Partner hourly rate for your agency ( up to 25% savings)
    • Unlimited text consultations from clients on how to use their website. ( Does not include development/research )
  • Can I customize maintenance package?

    Yes, you can customise it based on basic package + required additional time allocation ex: basic + 5 hours per site for extra work

  • What if client require paid licenses

    Agency licenses are available for the client under maintenance:

    • ACF PRO
    • Elementor PRO
    • WPML
    • etc.
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