It’s been a long time since social media are part of everyday life for you and me. Sometimes content worth sharing on social media and nothing helps developers and agency owners more – than the good plugin that is ready to do most of the job from the box and ready to be customized
In this blog you’ll get a bunch of information you need to actually implement social sharing feature for your client’s projects based my real cases of the developer with 8 years of experience in the wordpress development
Why social media plugin is important?
On the surface it may look as a small, almost invisible detail that encourage users to share the content on the social media. However, when this feature is used in any form: shared article, testimonial or product page by user, it immediately reaches similar people ( their friends) and users turn into brand advocates and help gain higher reach than website could do on it’s own.
From a marketing perspective, social share buttons help build trust and social proof. People will trust the website much more if it was shared or recommended by someone they already know. It also sends a certain signal to google that content is valuable and probably should be pushed higher to attract more visitors. It could be a big perk for indistries with high competition like Saas, digital marketing or e-commerce. Instead of relying just on paid ads, your client will get some free traffic that also may convert.
For users, this functionality provides a better experience than copying and pasting URLS from the address bar.
Finally, your client and his marketing team will be able to get insights what’s more resonating with their visitors if they can track in analytics what’s being shared more.
Key features social media plugin should have
- Support the platforms where your client’s users are active. Make sure all required social media platforms are available,
2. Easy to customize and change icons – why would your client have a social media icons withot alignment with website style?
3. Support different placement methods: with code, with shortcodes, global settings for all pages and types. Depends on your brief.
4. Pricing. Do your really need to pay for this kind of feature? One time or each year?
Recommendations from Codeliby
My personal go-to plugin is Add to Any share buttons, and it’s difficult to remember if I ever needed to replace it. It’s free, customizable and provides all the features clients need. Not the advertising – just ready go-to solution